Rome First
Role
Duration
Problem
Team Members
Tools
Scope
Who is Rome First?
The Methodist Church in Rome has been a part of the downtown community since 1840. The church has an active outreach program and is constantly focusing on new ways reach serve members of the Rome community.
Competitive Analysis
Scaling Up Using Website
Constructing Rome First's position in the market, I ventured out and conducted analysis of current competitors. I evaluated popular features based on user feedback from surveys and identified missing functions that Rome First could possibly utilize.
Key Metrics and Targets
empathize
My research began with conducting a series of 1:1 interviews with 7 people aged 19–36 years, to help me gain a deeper understanding of how they interact with the the church, what their pain points might be and how their experience could be improved.
Affinity Map
Using the qualitative data gathered from the interviews, I sorted the users' responses into the categories of visuals,
user profile, community, sermons, and additional features.
Exploration
I started a few interviews with the most active company employees, but I needed more information. I researched the entire company database to find users. I reached over 80 people. Using Instagram story surveys, Instagram lives, and clubhouse rooms we were able to receive a plethora of data.
Insights from Users
Personas
Business Goals
Create an app with a sleak aesthetic and promotes ease of use alongside creating an opportunity for the organization to build a more engaged community within it’s own native app
User Goals
- Provide users with the opportunity to book appointments with the leadership counsel
- Ensure the interface preserves it’s clarity and ease of use
- Provide users with the opportunity to watch sermons from their phone
Low Fidelity Sketches
The design team usually starts the design process with rapid paper sketches. This way we can iterate through many design options quickly and lay out potential user flows. During this phase of the design process, some ideas became more concrete and were iterated over.This allowed me to see what different sections would look like so I could minimize wording and simplify settings for better readability.
WireFrames
User Feedback
- "I like that that there's a scheduling feature."
- "This is simple enough for my children to understand."
- "The layout is straightforward."
Final Design
Lessons Learned
In the majority of my previous projects, we follow a specific flow for designing: discover > define > plan > launch. While that too led to a great outcome, this project reemphasized that the standard UX process is not quite one-size-fits-all. In this project, I understood early that the users and their mental model regarding their spiritual health were more important during the user-testing of a concept than I did from the initial research insights.