Indie Global
Indie Global has been a force for years. We helped a staple in the indie market find its new place in culture.
Overview
An immersive experience for the home of independent music business
DAIMEN
Approach
Indie Global approached us at a turning point in their business. The company was rebranding due to the magazine being apart of recent aquistion. The brand had been thriving with older consumers but wanted to raise awareness for consumers 16-28. Indie Global was designed within three months, delievering an immersive, vibrant, and innovative experience.
Work
BRAND STRATEGY CAMPAIGN STRATEGY CREATIVE DIRECTION STYLE GUIDE CONTENT GUIDELINES
Outcome
This was the most succesful issue of Indie Global ever. Indie Global was able to sell out of all physical copies within 15 days of the magazine becoming availble.
15
Days to sell out of inaugural physical copies.
HIGHEST
Weekly sales in company history.
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