Midtown Radio
We partnered with Midtown Radio, and led a identity focused transformation that enhances the Midtown Radio brand experience.
Overview
Establishing guidelines, content, and retail creative for the Entertainment Company
DAIMEN
Approach
In partnering with Midtown Radio, we established and enhanced its visual standards and communication strategies across digital, lifestyle, and packaging categories. Focused on connecting with potential clients and employees, we built an experience that takes an in-depth look at the 3-year process of imagining, designing, and developing the Midtown experience.
Work
BRAND STRATEGY CAMPAIGN STRATEGY CREATIVE DIRECTION STYLE GUIDE CONTENT GUIDELINES ECOMMERCE COPYWRITING
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